Sydney Shurn Goldsmith

Sydney Michelle Goldsmith is the Vice President of Marketing at Superior Maintenance Company and founder of Today's M.I.L.F. — Mothers in Life Flourishing, a modern lifestyle and empowerment brand dedicated to helping women and mothers reclaim their identity, confidence, and personal power.

In her role at Superior Maintenance Company, Sydney leads company-wide communications, brand direction, internal engagement, and strategic marketing initiatives that elevate both the employee experience and client partnerships. Known for her creativity, clarity, and ability to bring structure to fast-moving environments, she has become a trusted voice throughout the organization.

As founder of Today's M.I.L.F. – Mothers in Life Flourishing, Sydney created a bold, unapologetic platform for women navigating motherhood & life, while also trying to nurture the woman within. Through community-driven content, storytelling, podcasts, and real conversations, Today's M.I.L.F. focuses on giving mothers & women permission to flourish first — emotionally, mentally, spiritually, and creatively — while embracing the evolving versions of themselves.

Beyond her professional and entrepreneurial work, Sydney is the proud wife of Jamie Goldsmith and part of a beautiful blended family, raising three toddlers and a teen - embracing the unique joy, complexity, and unity. Motherhood — in all its forms — grounds her, fuels her mission, and inspires the heart of her brand. Balancing corporate leadership, creative entrepreneurship, and the fullness of a blended home, she continues to champion authenticity, growth, and the message that women deserve to thrive in every season of life.